You know what’s better than a Twix bar? A fake Twix bar marketed towards women. Especially one that SHIMMERS.

“We created FLING™ Chocolate Fingers to celebrate the female spirit – the unapologetically feminine playful, naughty, flirtatious, and alluring nature that brings shimmer into the world.

FLING™ is a sweet, light truffle on a subtle crisp layer enrobed in shimmering chocolate that’s as glamorous as you are. At under 85 calories per finger, it’s slim, but not skinny. Indulgent but not greedy. Naughty but nice.

It’s also a way of living. As FLING™ women we are spontaneous – we shimmer! And when it’s good? We share it. So let yourself go! Have a FLING™ in private, or wave it all around town; in the office, the bedroom, or the great outdoors.”

What in the world–? You need to look at this website.

Shimmery sparkling pink overload. Also, just look at the language used! I can’t believe they were able to pack so many stereotypes onto one site. Women are “playful and naughty and flirtatious” and we “bring shimmer into the world.” That’s actually true because we FLING women excrete glitter and rainbows and fairy dust. DUH. 😐 Anyway. I don’t have a problem with women being naughty, flirtatious, playful, and shimmery, but I DO have a problem when that’s what women are reduced to. Welcome to the marketing world.

I love how they describe the “fingers” as “enrobed in shimmering chocolate” that are as “glamorous” as women are. The parallels between describing this food item and women are incredible. And, notice how they differentiate between skinny and slim? This is a worthwhile distinction; it’s bad if you’re “skinny,” but slim is fine…never mind healthy, though? That whole section seems like it’s describing the “ideal woman,” too (cf. the “FLING” woman, which is even interesting from a linguistic/semantic perspective–a FLING woman? the “other” woman? a mistress?). Slim, but not skinny; indulgent, but not greedy; naughty, but nice. Are we marketing a chocolate or are we marketing ideals of femininity and womanhood?

And the crazy relationship subtext here is intense–“have a fling; let yourself go” and “Have a FLING™ in private, or wave it all around town; in the office, the bedroom, or the great outdoors.” Really? Could we be a little more explicit about promoting cheating here, folks? I didn’t think so.

Actually, here’s some more:

“How should I properly care for my FLING™?

Like the women who crave it, FLING needs to be handled with care — try not to ruffle our delicate truffles and keep them in a cool, dry place. Between 65-75 degrees is ideal. Then you can pleasure yourself with this chocolate sensation time and time again.




“Keep things interesting and try a FLING™ Chocolate Finger in all three flavors – Milk Chocolate, Dark Chocolate, and Hazelnut – a ménage of flavors. Variety is the spice of life, so tear it open and sneak in a quickie.” REALLY? REALLY? A “ménage” of flavors? ROFL. Let’s have a threesome with these “chocolate fingers” because “variety is the spice of life.” I could go off the deep end and try to make some racial implications here, but that would be too much, albeit hilarious. This entire website wraps up ideals of womanhood, food, sex, and relationship models all into one big shimmering, glamorous package of fail.

However, the chocolate actually SHIMMERS, which is awesome. If I weren’t so amused by/disgusted at the marketing, I might actually buy some. You know how girls love their sparklies! (But really–I totally do.)


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